A Suite of Companies


2020/2021 PWB Council President

Ariel Petty is honored to be included in the development of a Professional Women in Building Council for the Building Contractors Association of Southwestern Idaho.

Public Speaker and Educator

As a public speaker and educator for a variety of real estate related topics, Heathers classes are available online and her schedule of live events is ever evolving.

Innovative In The News

Check out recent press coverage for Innovative and our new home communities in the Treasure Valley.

  • 2017 Featured in magazine Green Home Builder.  View Here >>
  • 2018 BCASWI Company of the Year, 2016 and 2017 Best of Houzz Design & Customer Service.
  • 2018 ICF Builder Award: Best Small Residential at World of Concrete in Las Vegas.
  • 2018 BCASWI Company of the Year.
  • April 2020 – IdaHome Magazine Article “Idaho’s Formidable Women”.  View Here >>
  • 2021 BCASWI Builder of the Year (First female to ever receive this award)

Hands-On Experience

From design to actual installation, Heather and Ariel have designed and built small workshops, she sheds, shops, and homes.  This hands on experience gives them an unparalleled knowledge of the product which translates to a better design, less waste, and higher efficiency on the job site.

Innovating Since 2004

Not satisfied with building to the minimum code requirements, Heathers focus has always been on building better and living up to her “Innovative” name.  Utilizing Insulated Concrete Forms Heather creates homes that stand the test of time and are as beautiful as they are energy efficient for the cost as traditional stick framed structures.